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Marketing

Attract Members - Ideas For Community Clubs

These ideas are more designed to be used by community clubs.

Take your show on the road. Schedule your meeting in a new location where it will get new visibility. Suggestions: community center, library, retirement community, bookstore, etc. Get the facility to help promote your special appearance. Invite guests.
Ask your Chamber of Commerce to list your Toastmaster meeting information in their newsletter.
Post brochures and flyers about your club at your local library.
Post brochures and flyers about your club at local book stores, both new and used.
 
Buy a classified ad in your local paper.
Sponsor a Toastmasters booth at community events. Follow up with people who express an interest
Ask your doctor, dentist, optometrist, etc., if you can leave Toastmaster brochures in their offices. Make sure there is a phone number to call for more information.
Write articles for your local newspaper. Make sure your biographical information includes your Toastmaster membership.
Be active in your community. This puts you in touch with other people who may be interested in Toastmasters.
If you meet in a public location, have a placard or other sign which announces your meeting location, date and time. For example: XYZ Toastmaster club meets here, Wednesdays at noon.
Contact a women's shelter about sponsoring a Speechcraft. Since these are generally women in transition, make sure they have information about where to join a club after the Speechcraft ends. Check with the agency sponsoring the shelter. They may be willing to have the Speechcraft as a regular event
Leaflet a neighborhood with flyers about your club. (NOTE: This works well in apartment or condominium complexes.)
If you own your own business, have you encouraged your employees to join Toastmasters?
Leave club flyers at your hair salon
Ask the people you do business with on a regular basis to come with you to a meeting. Some ideas: banker, grocery clerk, gardener, veterinarian, postal clerk, real estate agent, clergy, retail store clerk, etc.
Participate in career day at school where you can tell students about Toastmasters. Don't forget, many high schoolers are eighteen and eligible to join a club.
If your club meets at a church, request that your meeting location be published in the church newsletter or bulletin
Does your club stop meeting during the summer months? Continue on instead. Even though attendance may be low, you can keep your momentum going instead of stopping and then trying to build back up all over again.
Personally donate a new membership and six months of dues to a charity auction. Make the membership for a club of the bidder's choice if the auction is drawing people from a broad area.
Post club flyers at local business school and vocational schools
Develop contacts and local business and vocational schools. Ask to do a presentation to classes regarding communication skills and how valuable they are in the job market. Have Toastmaster club information available to pass out and encourage students to attend a meeting. (NOTE: If the instructor permits, get names and addresses of students who would like someone to follow up with them.)
List the club with the Chamber of Commerce
Speak at your city’s Chamber of Commerce meetings
Host a Chamber of Commerce social hour
Hand out balloons with your clubs name on them and how to contact you
Do a formal presentation on Toastmasters at a civic group like the Rotary
Contact a women's shelter about sponsoring a speechcraft. Since these are generally women in transition, make sure they have information about where to join a club after the speechcraft ends. Check with the agency that sponsors the shelter. They may be willing to have the speechcraft as a regular part of their program
Organize an Area advertisement in local papers listing all the clubs. It makes us seem more organized and implies that you can call one and get referred to others
Get your club listed in the city’s community services calendar published through the Parks and Recreation Dept
Local Government: Contact your city hall for information on how to get your message displayed on the city’s cable TV programming.
Speech communication classes at Universities. Arrange to have a TM give a guest lecture.
Orientation week at Universities… have a booth, spread promo flyers. Get some lecturers to write a note about the importance of good communication skills in their classes
Student leadership classes: Offer to run one at your local school. Have a big splash to finish the course with parents invited. That way you get the parents as possible members as well as parental encouragement for the students to join when they turn 18.
Write human interest stories for local papers. One TM got 11 stories published over about 12 months, each one approx 500 words with a photo about one club member and how they came to be living in that locality.
Participate in career day at school where you can tell students about Toastmasters. Don't forget, many high schoolers are eighteen and eligible to join a club

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Community Clubs

Corporate Clubs

Retaining Members

Convert Guests to Members

When to use Press Releases